Entrepreneurship Weekly Insights - Insight 6: Different is better than better

Sally Hogshead, a marketer, working with some of the world's leading brands promotes the philosophy that “different is better than better”.

We all strive to be better than our competition, beating them on price, quality, range of services, convenience, etc., but this approach can be exhausting, only creating temporary results at best.

However, if we want to separate ourselves from the pack, and truly stand out, we need to strive to be different, using our natural talents and personality. We often hide our true selves at work, but when we relax and have confidence in our skills and ability, that is where the magic happens!