• Tara Humphrey

How to Launch your CEPN Project

Updated: Nov 7, 2018


Over the past few years, I have learnt what to do and what not to do, when it comes to the time to finally launch your CEPN project, once you have finally received the green light and go ahead to proceed.


Depending on the project, there may be many steps to consider, but for now, here are our 5 top tips to launching your CEPN project.


1. Key People of Influence


For your project to be a success, I believe you will need a few key people with influence. You may already include yourself in this, or you may need some help.Where possible, I like my projects to be supported by a clinical lead, practice manager, a CCG rep and any other appropriate parties. This way, you have most bases covered, you can get the views from multiple perspectives and have a few troops on the ground to promote the project.  


  2. Start developing your frequently asked questions document


Before you receive the green light to proceed with your project, you may find yourself casually or in my case rather excitedly letting people know how fantastic your project is going to be, which may result in you receiving objections as to why your project won’t work or how something similar has been done before.


Now, some bases you would have covered in your project proposal, but others may not. Don’t worry; these will form the basis of your “Frequently Asked Questions Document” which in essence will cover the; who’s, what’s, why’s, the how’s, when’s, benefits, application criteria, application forms, etc. and will serve as a tool to communicate your key messages.


This is an evolving document and way of quickly answering and circulating the information about your project however, before circulating, test it to see how it is received.

Attending a practice managers or nurse forum presents an excellent opportunity to do this. This way you will get immediate feedback,  whether this results in a deafening silence, blank looks, smiles, questions or a stampede of people wanting to sign up.


If you aren’t successful in your project, again don’t worry, you can use this document to then strengthen future proposals going forward.


3. Multiple Marketing Channels


Even the best projects may need a little help in the recruitment process if willing participants haven’t already been identified as part of your consultation process.In this phase, you will need to go out there and promote the benefits of your project using a 2-pronged attack.


In person


Face to face communication is always the best where possible.Go where people will already be, as adding another meeting to the diary may not spread the word far enough.


Try attending cluster meetings, practice manager and nurse forums, primary care team meetings, practice visits, training sessions……. with a little help from your key people with influence.


The written form


Place your project loud and proud in your newsletters, emails and websites and be creative. Use colour, cartoon animations and infographics.


Your communication needs to be clear and easy for people to make enquiries and sign up.


Give people enough information but not too much, as it’s hard to take in.


Also, be prepared to over communicate. Not everyone checks their emails, and not everyone acts the first time they see an opportunity.


Lastly in this phase, create a communications plan with a time-line for recruitment and always allow for a little extra recruitment time to ensure your project doesn’t run over.


4. Be persistent


Sometimes it may take a while for your project to gain traction, this is normal, and you should not let this demotivate you.We just have to persist and iterate our approaches as required. Little changes can make all the difference and help your message to land and resonate.


5. Ensure you follow up


Ensure you have the necessary administrative support once people either register their interest or sign up to your project.


It may be a simple as setting up an Eventbrite page and an auto response to ensure people have the correct information or you may need:

  • A clear and transparent selection process

  • A welcome pack

  • To arrange a visit to discuss the project further

  • A spreadsheet to register, name, title, the name of the organisation etc….


You don’t want to drop the ball after you have worked so hard to generate some interest.


I hope you found this useful 😊

Runner-Up Business Woman of  the Year 2018

Runner-Up Business Woman of  the Year 2017

Winner Best Newcomer

2016

Published in The London Journal of Primary Care 2018

© 2020 Tara Humphrey Ltd.