Finalist Creative/Digital Category

for The Business of Healthcare Podcast 2020

Runner-Up Business Woman of  the Year 2018

Runner-Up Business Woman of  the Year 2017

Winner Best Newcomer

2016

As Seen In The London Journal of Primary Care 2018

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  • Tara Humphrey

What makes a successful CEPN pt 3: Business Development

Updated: Nov 7, 2018


This particular blog post series began because I am often asked what makes a successful CEPN?


So far, I have covered that a successful CEPN has effective leadership and day to day management. These posts can be found here:



In this post I am going to talk about business development, as in the early years of building a network, I believe the successful CEPN is always looking for opportunities to; grow, raise their profile, increase their income and cement their role in the system.


This drive does stretch limited resources, but these CEPNs are entrepreneurial:


  • moving quickly

  • ensuring proposals include funds to support the project’s implementation

  • drawing in other stakeholders to take on clinical leadership roles

  • easily connecting activity to local and national strategies

  • responding to tight deadlines


Whilst some opportunities are purposely sent to CEPN leads, the successful CEPN also;


  • makes the effort to seek out other sources of funding

  • accepts invitations (despite their busy schedules)

  • follows up after connecting with new people


Ultimately, the successful CEPN has a vision, and in order to make this happen, the network is taking leaps to try and make their vision a reality.


Other blog posts you might like: